Chicken Cock Whiskey flew south(west) for its latest collab. The whiskey brand has partnered with Austin-based apparel brand Criquet Shirts to debut The Players Bundle, a limited edition collaboration.
Criquet’s founders, Hobson Brown and Billy Nachman, tasted three of Chicken Cock’s eight-year-aged bourbon barrels, hand selected by Master Distiller Gregg Snyder. Brown and Nachman selected a barrel with a mash bill of 80% corn, 11.5% rye and 8.5% malted barley. The collab also includes a Players Shirt polo from Criquet alongside the apparel retailer’s limited edition single-barrel bourbon pick in a bottle collaboratively designed by the two brands.
“Hob and I, like many of our customers, love sipping on a great whiskey,” says Billy Nachman, Co-Founder of Criquet. “We love the Chicken Cock brand, the history, the packaging and the overall vibe of the company. It’s in line with Criquet’s brand ethos and desire to produce high-quality products with a laid-back attitude. We take what we do seriously without taking ourselves too seriously. Chicken Cock has already made in-roads in the world of golf with its Kevin Kisner partnership, and with our presence in the golf and lifestyle markets, we felt like it was a match made in whiskey heaven,” says Nachman. “Plus, Chicken Cock’s vintage-inspired bottles look pretty cool paired with our vintage-inspired Players Shirts!”
This is Chicken Cock’s fourth and final limited edition collaboration in The Famous Old Brand’s Reserve Cask Program, which has featured four one-of-a-kind barrels selected by like-minded partners this fall. Previous collaborators included The Ampal Creative, xx and xx.
Recently, Chicken Cock also debuted its new limited edition release, Red Stave, a celebration of Kentucky bourbon and California wine. Red Stave features Chicken Cock’s bourbon is finished in J. Wilkes Petite Sirah barrels.
With over 300 years of combined whiskey and winemaking history, Chicken Cock and J. Wilkes have partnered to create a bourbon that commemorates America’s rich agricultural background. Bottled at 102.4 proof, the limited edition whiskey’s mash bill is 70% corn, 21% rye and 9% malted barley.
Only 150 bottles of Chicken Cock Whiskey x Criquet Shirts’ The Players Bundle are available for purchase for $225. Chicken Cock Whiskey’s Red Stave is available nationwide and online for $199.99.
