Local bars are more than just a place to grab a whiskey, they are often a place to commune with friends and family. With the launch of “Local Bar Sundays”, Bulleit Frontier Whiskey is on a mission to inspire consumers to support local bars and restaurants and make every Sunday a Local Bar Sunday.
Bulleit will reimburse the cost of consumers’ first drink with the “First Drink’s on Us” rebate fund through the end of 2021. Adult consumers (+21) who order a Bulleit Frontier Whiskey from their favorite local bar or restaurant in qualifying states will be reimbursed online for any Bulleit drink they order. Consumers will be reimbursed via Venmo by simply uploading their drink receipt to LocalBarSundays.com after purchasing a qualifying drink during the designated period. Consumers are also encouraged to remember to tip their bartenders as a thanks for their great service.
“Local bars and restaurants are a reflection of the vibrant and diverse communities they serve and have been the backdrop to some of life’s most important celebrations,” said Ricky Collett, Global and US Brand Director of Bulleit Frontier Whiskey, Diageo North America. “We’re proud to launch an initiative that reminds consumers of the importance of supporting their local establishments and communities, by making every Sunday, a Local Bar Sunday.”
The Local Bar Sundays mission was first introduced at this year’s Tribeca Festival and comes on the heels of the brand’s initial commitment of $250,000 to support the North American Hospitality Industry as part of the Bulleit Frontier Fund.
