Bulleit Frontier Whiskey has made quite an impression on American whiskey fans and now you can return the favor. For its latest Frontier Works collaboration, Bulleit partnered with local artists in communities around the country to create Bulleit Bottle Impressions. Artists create their pieces by laying paper on top of the Bulleit bottle and using their medium of choice — charcoal, acrylics or spray paint — to create an impression by pressing down on the bottle’s raised lettering.
As part of its partnership with Frieze Art Fair, showcases the best of what’s happening in the international art world, Bulleit invited visitors who were over 21 at Frieze New York to join in the project by tagging photos of their own Impressions artwork on Instagram using #FrontierWorks. Select consumer-submitted Impressions using #FrontierWorks will be featured as part of the Bulleit Frontier Works: Bottle Impression project later this summer.
“Bulleit is a whiskey living on the edge of culture, making an impact by uniting the imaginations of frontiersmen and women who challenge the status quo every day,” said Ed Bello, US & Global Brand Director for Bulleit Frontier Whiskey. “Bulleit Frontier Works: Bottle Impressions celebrates and brings to life the frontier spirit of artistic expression in all of us.”
