Bartenders and others in the hospitality, including many of our friends, are still struggling with the changing dynamics of industry as the pandemic continues to change the way we live. Bulleit is looking to helping bartenders get back to doing what they do best via the creation of the Bulleit Frontier Fund.
With an initial commitment of $250,000 over the next year to support the North American hospitality industry, Bulleit is donating money to organizations as The USBG National Charity Foundation, Another Round Another Rally and Southern Smoke Foundation.
In conjunction with the fund, Bulleit launched a new creative campaign starring real bartenders putting their skills to work in unexpected ways as they wait to get back behind the bar.
“Bulleit was built thanks to the support of the bartender community and those in the hospitality industry. And, with this new campaign, we are excited to not only help them with our charitable initiatives, but also to celebrate them and their unique skills.” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “We hope to return the support that our friends have given to us over the years and to keep them pouring!”
“The United States Bartenders Guild is an integral resource for bartenders throughout the nation and works to empower all of those who elect careers within the hospitality industry.” said USBG Executive Director Aaron Gregory Smith. “Through valued partnerships and support from programs like the Bulleit Frontier Fund, the USBG National Charity Foundation is able to continue providing support to thousands of the more than 700,000+ US bartenders who are experiencing emergency hardship during this time.”
Bulleit also announced a variety of actions to further support those in the industry, including a #BulleitBarSkills content series, a partnership with Sourced Craft Cocktails, and the continuation of the brand’s educational platform, Frontier Bartender Labs.
With the #BulleitBarSkills content series, the brand has partnered with the USBG to recruit bartenders to help consumers elevate their at-home cocktail-making skills. The bartenders will share unique cocktail recipes and the stories behind them, while giving consumers techniques and tips.
Consumers can order freshly made cocktails from their phone to their door through Sourced Craft Cocktails, who supports the bartending community hiring bartenders to make these cocktails and delivering them directly to a consumer. Bulleit is a partner of Sourced Craft Cocktails and soon you will even be able to have a Bulleit Ambassador give a tasting or cocktail demonstration at your next virtual happy hour.
The Bulleit Frontier Fund follows parent company Diageo’s multimillion commitment and #TipsFromHome social pledge movement.
