Bulleit Frontier Whiskey is once again teaming up with American Forests as well as Cocktail Courier to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month and Earth Day 2021.
Available on Cocktail Courier, Bulleit will donate 22% of sales of kits during the month of April to American Forests in recognition of Earth Day, which is tomorrow (April 22). Reinforcing the brand’s dedication to operating responsibly and considering the environment, the launch of the Earth Day Cocktail Kit comes on the heels of Bulleit’s partnership with American Forests, the oldest national nonprofit conservation organization in the United States, and the brand’s commitment to plant one million trees over the next five years.
“As a brand focused on building community, we are thrilled to team up with our friends at American Forests and Cocktail Courier, and with the input of a pioneering mixologist, Carley, to deliver this one-of-a-kind sustainable Earth Day Cocktail Kit experience to people at-home,” said Ricky Collett, Global & US Brand Director, Bulleit Frontier Whiskey. “Bulleit supports these trailblazers who are setting the standard for sustainable practices in their fields, and ultimately helping to preserve the environment for generations to come.”
“Healthy and resilient forests are a gift that keeps on giving, including carbon sequestration, air purification, water conservation, and vital wildlife habitat,” added Jad Daley, President and CEO of American Forests. “We’re thrilled to continue our partnership with Bulleit for this eco-friendly Earth Day Cocktail Kit collaboration, and to plant even more White Oaks together to help with the fight against climate change.”
Made with sustainably sourced ingredients and packaged with compostable materials, the Bulleit Frontier Whiskey Earth Day Cocktail Kit is available in both classic and mini sizes, and contains everything you need to craft a A Sip of Paradise cocktail at-home, including Bulleit, pineapple cordial and citrus stock garnished with a dehydrated lemon wheel. Crafted by an expert mixologist with sustainability in-mind, the citrus stock featured in the cocktail is made by using the leftover hulls of the citrus, often discarded after juicing, and the pineapple cordial is made from using the pulp leftover from juicing as well as the skins of the pineapple.
Each kit also contains sustainable at-home bartending tips printed on seed paper, so consumers can begin to plant and grow their own garnish gardens at-home, as well as two upcycled Bulleit-branded rocks glasses in the classic kit size only. Cocktail Courier will also feature several videos by the expert mixologist demonstrating how people can recreate the sustainable citrus stock and pineapple cordial kit elements of the kit as well as some additional tricks and tips for how they can operate more responsibly in their at-home bar.
The exclusive and limited-edition Bulleit x American Forests Earth Day Cocktail Kit is available now for $69.99 for the classic kit, and $34.99 for the mini kit.
