Brenne French Single Malt Whisky recently revealed a new brand look, including bottle artwork, logo and packaging redesign, for its flagship Brenne Estate Cask and limited-edition age statement release Brenne Ten.
Launched in 2012, Brenne was the first single malt to be aged exclusively in both new French Limousin oak and cognac casks. Its original label was inspired by the blue window shutters and doors found at the distillery in Cognac. This new design continues to reflect the brand’s classic French aesthetics and aims to capture its French flair. A stylized fleur-de-lis adorns the label and both bottles are embossed with the words “Grace Et Saveur,” translating to “Grace and Flavor.” Also found on the label is a nod to Charente, a department in southwestern France named for the Charente River, from which water is sourced to create Brenne. Both variants include a new neck tag that communicates their 100% organic claim, while the vintage year is also displayed on the neck of the annual release, Brenne Ten.
“When I started Brenne, a majority of my focus and our financial efforts were put towards creating something beautiful, unique, and distinctive in the liquid itself,” says Allison Parc, founder and president of Brenne French Single Malt Whisky. “After five years of successful year-over-year growth and a consumer base who reflects back to us daily their love of Brenne, the time was right to invest in elevating our outside visual experience to match the quality on the inside. Working closely with suppliers and designers, we reimagined every detail of the spirit’s packaging from the top down and did so without increasing our prices.”
Brenne Estate Cask is twice distilled in a copper alembic still and aged for a minimum of six years and retails for $59.99. The Brenne Ten 2008 Vintage, an annual release produced seed-to-spirit in Cognac, is blend of four different hand-selected barrels that is distilled in an alembic Charente still and aged for a decade in a combination of new French Limousin oak and Cognac casks, retails for $99.99.
