Humphrey Bogart once said, “the whole world is three drinks behind.” And it’s classic lines like that inspired this spirits line.
ROK Drinks recently unveiled new labels for its Bogart’s Spirits range of Irish whiskey, gin, vodka, and rum. The art deco-inspired labels are a nod to the brand’s namesake. The new front label and neck wrap feature an embossed metallic, geometric design reminiscent of a classic Hollywood stage set. The back label contains a short biography with essential facts from the multi-faceted life of the Rat Pack founder, along with one of four legendary Bogart quotes about drinking, such as the one above.
“Since partnering with the Bogart Estate to honor Bogie’s legacy with a line of spirits up to his storied standard, we’ve been thrilled with the response from lifelong fans and liquor aficionados alike,” says Jonathan Kendrick, founder of ROK Drinks. “Ultimately, we wanted to ensure our growing customer base grasped the many elements behind Bogie beyond his unmatched acting and signature trench coat and fedora. We feel this new design perfectly reflects the full breadth of his essence while making for a striking addition to the modern bar.”
“My father was so much more than a film star — he was a U.S. Navy veteran, a master chess player, a scratch golfer, a race-winning sailor, and of course, a man who knew how to appreciate a well-made cocktail,” adds Stephen Bogart, son of Bogie and Bacall. “The new Bogart’s labels are a wonderful tribute to my father. They capture the fullness and complexity of both his life and our award-winning spirits.”
ROK Drinks, co-founded by Kendrick and John Paul DeJoria (of Paul Mitchell and Patron Tequila fame), and the Humphrey Bogart Estate have carefully and organically built the Bogart Spirits brand since 2012. Bogart Spirits are hand-made in small batches by artisans at its own craft distillery in California.
