Blue Note Bourbon is humming a new tune as it has announced a multi-year partnership as the official bourbon of Major League Pickleball (MLP).
The first major sponsorship for the brand will shine a spotlight on its whiskey portfolio during nine MLP events across the 2024 and 2025 seasons. The brand will have a presence in both the VIP hospitality and sponsor village areas at three events this year – MLP Atlanta (May 9-12), MLP Miami (Oct 24-27) and MLP Playoffs: Round 1 in Dallas (Nov 1-3).
Additionally, the partnership affords Blue Note the following broadcast and on-court assets throughout 2024-25 season, presence on MLP’s website and social media channels and rights to pour at all 2024-2025 MLP events.
“We’re thrilled to be the first official bourbon sponsor of Major League Pickleball,” said Logan Welk, President and Chief Operating Officer, B.R. Distilling Company. “Like MLP and the sport of pickleball, Blue Note is experiencing unprecedented interest and growth. The sport aligns perfectly with the Blue Note drinker, and we look forward to introducing our award-winning bourbons to the players and fans alike.”
Launched in 2018, Blue Note is crafted to honor the blues music that is synonymous with the soul of Memphis. The brand’s whiskey portfolio is distilled in partnership with Bardstown Bourbon Company and then aged just north of downtown where the Mississippi and Wolf Rivers collide. The long summers filled with infamous Memphis heat and cooler evenings forces the whiskey deep into the oak, creating an unmistakably rich flavor that’s bold yet smooth.
“Blue Note Bourbon and Major League Pickleball share many of the same core qualities for fans – they are both approachable while also being bold and smooth,” said MLP Chief Executive Officer Bruce Popko. “We look forward to welcoming them to the MLP family, starting with MLP Atlanta.”
Blue Note’s whiskey portfolio includes Juke Joint, Crossroads, Uncut, and Rye whiskey, and is currently distributed in 17 U.S. states and online at BlueNote.com.
