Making a good cocktail can be challenging for the uninitiated. However, Batch & Bottle looks to simplify the home cocktail experience with three simple steps: chill, pour and garnish.
Beginning Sunday (May 1), the brand will offer four pre-batched, ready-to-serve cocktails, featuring some well-known spirits brands. Batch & Bottle marks William Grant & Sons’ first major foray into the Ready-To-Drink (RTD) cocktail space.
The offerings include the Monkey Shoulder Lazy Old Fashioned, the brainchild of Monkey Shoulder Global Ambassador Joe Petch; the Reyka Rhubarb Cosmopolitan, a reimagined twist on the classic cosmopolitan; the Glenfiddich Scotch Manhattan, which includes the secret ‘Granny Gordon’s bitters’ recipe; and the Hendrick’s Gin Martini, created by Hendrick’s Master Distiller Lesley Gracie in collaboration with five of the world’s best bars—Brujas, Nutmeg & Clove, Yaldy, Maybe Sammy, and Nauticus.
“As consumer drinking occasions continue to rapidly evolve, and as Ready-To-Drink cocktails continue to explode in popularity across the US, we want to arm our fans with elevated and exciting cocktail options from the iconic brands they already know and love,” said Paul Basford, William Grant & Sons US President and Managing Director. “As Master Distillers, industry leaders and cocktail aficionados, we know our spirits best, so we wanted to offer our expertise, batched for people to be able to finally enjoy bar quality cocktails at home, without the hassle. Batch & Bottle is uniquely positioned to meet consumers’ desires for premium quality drinks that they can share with their friends, with total ease of enjoyment.”
“The ready-to-drink category today offers consumers more choices than ever before, but none are doing what Batch & Bottle is: delivering full-proof, bar-quality drinks that look striking on any bar cart or dinner table and elevate a special evening with the perfect cocktail for any palate,” added Jared Currier, Brand Manager, Innovation at William Grant & Sons. “And the exceptional ease of service—just chill in advance, pour into your favorite glass and add a garnish—means that offering an incredible cocktail is finally as easy as opening a bottle of wine.”
Previously made available in the UK and Australia, Batch & Bottle will be available nationwide for $16.99 per bottle.
