Angel’s Envy recently announced the limited-edition release of its annual Cask Strength Bourbon.
Each year, the Louisville-based Louisville Distilling Company carefully selects barrels exceptional enough for the lengthy finishing process used to create its Cask Strength Bourbon. The hand-selected barrels are then blended and undergo a lengthy finishing process in Portuguese port wine casks. Angel’s Envy Cask Strength Bourbon has tasting notes of caramel, cola, dark chocolate, heavy toasted oak and fresh fig.
“We started this tradition with our first Cask Strength release in 2012 and are proud of this year’s bourbon-forward release,” said Wes Henderson, Co-Founder and Chief Innovation Officer of Angel’s Envy. “Every 100 barrels or so, we find one that truly stands out. We’re always looking for those special barrels to put through our extended finishing process.”
The suggested retail price for a 750ml bottle is $199.99. Each year, the proof varies based on the barrels selected. The 2018 release is 124-proof, or 62% ABV.
In related news, Angel’s Envy also announced the launch of its consumer engagement platform, 500 Main. The membership-driven platform enables fans to engage more directly with them through a combination of on and offline experiences personalized to their location and interests. 500 Main is a first-of-its-kind experience across the spirits industry, bringing fans of the brand a click away from the distillery, no matter where they’re located.
“We challenged ourselves to bring a little of what makes our distillery at 500 Main Street in Louisville so special to consumers year-round, no matter where they’re located,” said Henderson. “We know that when people visit our distillery, meet our team or engage with our Whiskey Guardians, they walk away with a greater appreciation and affinity for Angel’s Envy, and ‘500 Main’ lets us bring that feeling, and those experiences, to a larger audience of our fans around the country.”
Through 500 Main, members will receive invitations to private events localized to them. On the platform, members will gain access to behind-the-scenes videos of the distilling process at Angel’s Envy, be the first to learn about new releases, and receive cocktail inspiration and tasting tips from the Whiskey Guardian family. Members will also have the opportunity to ask and receive answers to questions on an array of whiskey-related topics through the Angel’s Envy expert network.
