Proper No. Twelve Irish Whiskey will be donating $1.3 million to first responder organizations around the world.
During Proper No. Twelve’s launch in late 2018, its co-founder, multiple weight MMA champion McGregor, and his partners pledged that the whiskey company would donate $5 for every case of Proper No. Twelve sold until donations reached $1 million annually to first responder organizations around the world. Since then, Proper No. Twelve has gone on to set sales records for the industry. It has sold approximately 200,000 9-liter cases in America and, based on the $5 per case donation the company will donate $1 million dollars in the United States.
The recipient of those funds will be the Stephen Siller Tunnel to Towers Foundation. The donation will go towards paying off the mortgages for families of law enforcement officers and firefighters across the country, who were killed in the line of duty and left behind young children. The New York-based organization has a score of 100 for Accountability & Transparency on Charity Navigator. Additional donations will be announced later this month and next for first responder organizations in Ireland, Canada, the UK, Australia, Russia, Poland and South Africa.
“I am so grateful to the hardworking team at Proper No. Twelve, our distributors, retailers and pub owners along with the millions of whiskey fans that have embraced the brand generating record sales. These sales enable us to make our first significant donation to such deserving families,” said Conor McGregor. “First responders around the world are the true-life heroes. They are the ones running into emergency situations. This has been a dream of ours since we started the business.”
In addition to the donation to the Tunnel to Towers Foundation, McGregor has recorded public service announcements to encourage others to donate $11 per month to the foundation (watch below).
“We are overjoyed to receive the donation from Conor McGregor and his team,” said Tunnel to Towers Foundation Chairman and CEO Frank Siller. “We did not solicit their support – they approached us and have been nothing but generous, dedicated partners. Conor’s commitment to first responder families can serve as a role model for others. We are extremely grateful, and I know which whiskey we will be drinking this Paddy’s Day and beyond.”
